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Èç¹ûAliasÐû²¼±»AutodeskÊÕ¹º£¬ÄÇôXSIÒÔºó»áÔõôÑùÄØ£¿ Coverage of Autodesk/Alias Press Conference Autodesk commented on how strong position - growth in non-entertainment industries, etc. Autodesk states Alias is the leading suppiler of 3D animation and visualisation. Doug Walker, president and CEO of Alias, spoke of the benefits of the deal, pointing to the $300US million in Autodesk R&D. Alias has 600 employees and last year had $83 Million in revenue areas such as entertainment and other industries such as Automotive. He expects faster development as well as feels as though Alias amplifies Autodesk's Media presence, pointing to the strength the software has in companies already owning products such as Flame. It will also ehance Autodesk's presence in the automotive industry. The consumer and automotive product category is a 2 billion dollar market It will take 4 to 6 months to close the deal, with no expected changes in the short term over product releases. Regarding product unifcations, the panel suggested that they will initally focus on integration and inter-application operability. They were asked about the long term vision of the products, and again the answer was that Autodesk wants to maintain the separate product lines but increase connectivity. No indication was given of staff layoffs, as the companies combine. In fact, the development staffs will remain intact until the next release. It was indicated that Alias would be divided into the various matching divisions - so part of Alias would be in Autodesk Media & Entertainment as well as other divisions. Autodesk will keep people where they are in the short term. The panel was asked about branding and it was said that the Maya name would continue. This was highlighted by a later question pointing to the changing of the Discreet name, by Autodesk. One of the ideas is that more integration between design, visualisation, CAD world and the reusing them in entertainment and/or for marketing reuse. The main point that came through was the believe that the key to the deal was having both companies products speak to each other and share data and metadata. Not just between Maya and Max, but also between industries such as a closer link between separate industries. ---------------------- Autodesk interestingly did not buy Alias just 18 months ago, when Alias was acquired by its current owners Accel-KKR and the Ontario Teacher's Pension Plan, Autodesk was at that time doings its own major internal restructing and Autodesk "felt that an acquisition would defocus it from those critical improvements to its business model" A combined integration team will oversee the integration process, including employees from Autodesk's manufacturing and M&E and consulting divisions has been formed. All Alias and Autodesk support of customers will continue unchanged, it is worth noting it will be months before the deal is finalised anyway. This allows time for the customary legal and regulatory approvals to take place. This now gives Autodesk a Macintosh 3D development space. The company has never had 3DMax as an OSX product and with Apple moving to Intel, Autodesk has a major product in the Apple creative professional product area. ¹Ù·½ÏûÏ¢£º http://usa.autodesk.com/adsk/servlet/index?id=5970886&siteID=123112 http://www.alias.com/glb/eng/press/press_release_details.jsp?itemId=3600004